Swiggy is set to integrate its Instamart service with its online retail platform, Mall, ahead of its upcoming IPO.

April 18, 2024

Food delivery giant Swiggy has unveiled plans to expand its quick commerce offering, Instamart, by integrating it with Swiggy Mall. This move aims to provide customers with a wider selection of products beyond just groceries and staples.

Swiggy Mall, currently operating in select areas of Bengaluru, marks the company’s venture into online retail. With Instamart already serving over 25 cities, the integration with Swiggy Mall is set to scale up, beginning in Bengaluru and gradually expanding to other locations.

Phani Kishan, Head of Swiggy Instamart, highlighted the expansion, stating, “Swiggy Instamart is diversifying its offerings to encompass a broader range of products. With our latest update, customers can now explore a comprehensive selection spanning over 35 categories, extending beyond groceries and essential home items, all delivered within minutes.” He emphasized that this move signifies a significant milestone in their commitment to providing unmatched convenience, ensuring users have swift access to everything they require.

In a blog post, Swiggy emphasized that the integration will enhance consumer choice, catering to the growing trend of purchasing various products through Swiggy Instamart, not limited to groceries and staples.

This development precedes Swiggy’s highly anticipated initial public offering (IPO), slated for later in the year. The company’s recent conversion to a public limited company underscores its ambitions and readiness to expand its offerings in the market.

The holding name of the food delivery app has been changed to Swiggy Ltd from Swiggy Pvt Ltd, as per documents submitted to the Registrar of Companies (RoC).

In February, the company had changed its registered name to Swiggy Pvt Ltd from Bundl Technologies Pvt Ltd. It said that the step was taken “to help establish greater proximity and identification of the company’s corporate name with the company’s core brand”.